Launch new websites for all Foxes Safari Camps and their parent brand that encapsulate the unique experiences offered across their seven properties in Tanzania. The challenge was not just to update the websites to meet current standards, but also to ensure they could manage content more effectively. The goal was to reflect the diversity of Tanzania's landscapes, flora, and fauna, while also honouring the classic essence of the camps and embracing modern web design principles.
“There is no need to have any web design knowledge to build an attractive and unique website for your company – Springnest does the hard bit. ”
Before Springnest, Foxes Safari Camps operated with static websites that featured outdated designs, lacking the necessary tools for easy content editing and updates. There was a strong desire to maintain the classic feel that guests cherished about the camps, yet it was crucial to align these elements with the sleekness and functionality of modern web design. The challenge was to find a balance that could showcase the majesty and allure of the camps, without sacrificing the user experience or the authenticity of the brand.
Foxes Safari Camps underwent a digital transformation in just nine weeks, through the complete rebuild of websites for all lodges. Utilizing a consistent set of design components and layouts, the new sites now boast bold photos and media to capture the essence of the Tanzanian wilderness. Full and easy editing capabilities were introduced, giving the team immediate control over their content. This transition elevated the brand's online presence and ensured that each camp's website remained true to the Foxes Safari Camps' legacy while meeting the expectations of modern travellers.
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