Attracting the local market to experience the vibrant township of Soweto
Create a dynamic, mobile-friendly website for Lebo's Soweto Backpackers & Tours that truly encapsulates the essence of the unique township experience they offer. The new website needed to be rich in media content, effortlessly convey the vibrant atmosphere of Soweto, and showcase the array of experiences available, from interactive tours to traditional African meals in their outdoor restaurant. The aim was to move beyond a technical and content perspective, making sure the website could act as a window into the life of the community, inviting both day and overnight guests to immerse themselves in the authentic township vibe.
“We are very happy with the design and various features. We use the Special Offers module to attract our local market with campaigns and discounted offers — this feature really helped us to put these campaigns together.”
Lebo's Soweto Backpackers & Tours had a static website that lacked the functionality to edit content or effectively integrate with their accommodation and tour booking systems. Vital information about the diverse township experiences and the essence of what made a visit to Lebo's unique were notably absent. Furthermore, there was no efficient means to highlight specific offers and specials, significantly limiting their ability to engage with potential guests and promote their services.
The new website features a bold, vibrant design that reflects the brand's identity and the spirited essence of Soweto. Through a combination of dedicated accommodation and activity pages, the site now effectively presents and sells their diverse product mix, from cosy stays to engaging tours. Additionally, the implementation of a domestic marketing campaign promotion section for special offers and the Facebook Chat Widget have changed how Lebo's communicates with visitors in real-time, ensuring a more interactive and inviting online experience. This shift enhanced the lodge's online presence and made it significantly easier for guests to explore and book their next authentic township adventure.
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