Upgrade the Estate's website from a basic shopping site to an inviting digital showcase that truly reflects the estate’s unique blend of wine and tourism experiences. The project aimed to keep their online wine shop running smoothly, while finding a solution that is not only flexible in design but also easy to manage in-house by the estate's newly appointed marketing manager. The challenge was to create a website that does more than sell wine; it needed to welcome visitors into the captivating world of Rickety Bridge, making it as rich and inviting online as it is in real life.
Rickety Bridge Estate's website, while functional for its initial purpose of online sales, didn’t quite capture the essence or the breadth of experiences the estate offered. The site, built on an e-commerce platform, was efficient for transactions but lacked the flexibility needed to narrate the full Rickety Bridge story. This challenge became more pressing with the arrival of a new marketing manager, who was looking for a platform that was easy to manage yet could convey the unique allure of the estate.
After moving to Springnest, Rickety Bridge Estate experienced a significant shift in how its story was told online. Completed in just 8 weeks, the transition allowed their Shopify wine shop to operate smoothly on a sub domain, while the main site gained the flexibility to truly showcase the estate’s character. This change made it easier to regularly update the site with new articles, event announcements, and special offers, more accurately reflecting the genuine atmosphere and charm of Rickety Bridge.
“We highly recommend Springnest for its user-friendly interface, cost-effectiveness, and efficiency that yields great results. The team is always a pleasure to work with, knowledgeable about the product, and offers fast and efficient support.”
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