A practical, straightforward audit of your website's current SEO, keyword research, and a once-off optimisation workflow to improve your search engine ranking.
Your website should do more than exist, it should be found by the right travellers. This once-off booster gives you a solid SEO foundation, aligning your content with how your ideal guests search. It’s a simple, practical way to make your website more visible, relevant, and ready for long-term growth.
Even a well-designed website can miss out on visibility if it’s not aligned with how your ideal guests search. Many tourism businesses struggle to identify the right keywords or attract the right kind of traffic. With clear personas and a focused SEO strategy, your content can work harder to connect with the travellers who matter most.
You’ll have peace of mind knowing your website’s content and SEO setup are aligned with your target audience, backed by clear personas, relevant keywords, and a simple, focused plan to guide future content and visibility efforts.
Step 1: 30-Minute Online Kick-Off Session
We explore your business goals, guest types and current SEO efforts to understand where support is most needed.
Step 2: Persona and Keyword Snapshot (Delivered via Video)
You’ll receive a simple summary of your ideal guest personas and a tailored keyword strategy, explained in a short on-demand video.
Step 3: On-Page SEO Review and Recommendations
We audit your website and prepare suggested updates to key SEO elements such as page titles, meta descriptions and content structure.
Step 4: Plan and Approval
We present your full SEO plan, including content, keyword and page-level recommendations, for your approval before implementation.
Step 5: Implementation on Your Springnest Website
Once approved, we apply the updates directly to your website, ensuring your content is aligned with your audience and SEO goals.