When The Blades, a four-star boutique hotel in Pretoria, set out to improve their direct booking strategy, they partnered with eCOM Hotels, a hospitality consulting company specializing in digital marketing and operations. Their goal was to increase direct revenue while reducing reliance on third-party booking platforms. However, their existing website wasn’t optimized for conversions, making it difficult to turn website visitors into confirmed guests. To run effective marketing campaigns and improve their online presence, they needed a mobile-friendly, easy-to-manage website that would serve as the foundation for their strategy.
“The stunning website visuals truly capture the essence of our property, and the mobile-friendly design makes it easy for guests to explore and book from any device. The seamless booking process, powered by a strong booking engine integration, has already made a positive impact on our reservations. A fantastic upgrade—thank you!”
The Blades’ previous website lacked the flexibility and features needed to fully support eCOM Hotels’ marketing strategy. Without an easy way to update content and promotions, capitalizing on demand and engaging potential guests was more challenging. Additionally, the site’s mobile experience was not optimized for seamless browsing and bookings. To ensure their promotional efforts translated into direct revenue, The Blades needed a website that offered intuitive content management, a streamlined user experience, and stronger conversion potential.
To support eCOM Hotels’ marketing strategy for The Blades, we provided a website solution that was built for seamless bookings, mobile accessibility, and easy content management. The new site made it simpler for guests to navigate and book directly while allowing The Blades' team to update promotions and offers independently. With this foundation in place, eCOM Hotels was able to execute targeted digital campaigns that led to a 90% increase in direct booking revenue over the year, a 170% growth in online revenue in the last quarter of 2024, and 148 additional room nights sold, while also reducing third-party commission costs.
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