Klaserie Drift Safari Camps
Insourcing digital marketing for a 5-star safari brand
The Challenge
Klaserie Drift Misava Safari Camp sought to refresh its online presence to mirror the quality of its 5-star experiences. The goal was a website easy for the team to manage and quick to update, without losing the camp's distinct luxury feel.
- “
We have found the backend extremely easy to use and manage and love our clean, fast website. Very professional and good value.
”Emily Whiting, Social Media and Marketing Liaison Klaserie Drift Safari Camps
Before Springnest
The camp's previous website, hosted on WordPress, faced issues with slow performance and a complex editing process. This setup made it challenging for the camp's staff to keep the site current and appealing to visitors.
With Springnest
Switching to Springnest brought a notable change. The new website design is not only sleek and professional but also simpler for the team to update. This ease of use, combined with tools for direct marketing, helps Klaserie Drift effectively communicate its luxury safari experiences. Now, the camp can effortlessly share news and utilize video content to provide a genuine glimpse into what guests can expect, all with minimal hassle.
How the Klaserie Drift team uses Springnest
- Increase Booking intent with Special Offers and Popups
- Build their mailing list with the Mailchimp widget
- Ranger Diaries and Sightings with Springnest Articles
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