Refreshingly honest tourism marketing advice: insider tips to grow your brand and increase bookings.
Your new AI Assistants dashboard shows how often ChatGPT, Claude and other assistants read your website, who clicks through, and a checklist that helps them find you.
· 4 min read
What Peter learned at the Tourism Innovation Summit in Seville about AI, reviews and storytelling, and what it means for your property.
· 9 min read
Generate more menaining conversations from your website with multiple contacts, a welcome message and more design options.
· 2 min read
In August we invested product development time in two specific areas: AI Visibility (more on this in a separate update) and cosmetic design updates.
· 3 min read
Maintaining an interactive map can be a high-value low-effort marketing activity, compared to writing blog articles or maintaining a destination events calendar. Here’s your blueprint.
· 3 min read
If you have had an SEO audit done in the last few years, or asked anyone how to get your property showing up in AI search results, the phrase schema markup has likely come up at some point. It tends to be used with very little explanation attached. Let's change that.
· 6 min read
AI search is changing how guests find places to stay. Here is what is actually happening and the four things worth doing about it.
· 6 min read
Increase Bookings Increase Traffic SEO
Springnest Events gives you a flexible new way to showcase what’s happening at your property, helping you create a richer website experience, support added revenue opportunities, and improve online visibility.
· 1 min read
We decided on building this month’s product update a simple reason: an increased number of Springnest customers have been asking about email marketing, and many of them wanted an alternative to the tools they had already tried (or never got around to trying).
· 2 min read
Increase Bookings Increase Traffic
Ever heard about email marketing and thought, “I should be doing that” or “I’m losing out”? You are not alone.
· 4 min read
Create a clear, structured FAQ Page that helps guests find important information fast and supports your AIO efforts.
· 1 min read
Create great content Increase Traffic
Learn how to write FAQ pages that answer your guests' real questions, reduce doubt before booking, and save your team time, all while improving your visibility in search and AI tools.
· 3 min read
At our 2025 Springnest Meetup, we tackled the biggest question facing our industry: how to embrace AI's potential while staying true to the human authenticity and hospitality expertise that defines our brand.
· 5 min read
Travellers no longer just “Google it”, they ask AI. This article shows how accommodation businesses can adapt their blogging to answer real traveller questions and stay visible where bookings begin.
· 2 min read
We’re excited to introduce the Instagram Widget, a brand-new way to seamlessly display your latest Instagram posts on your Springnest website.
· 1 min read
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