Springnest Product Update: Let AI write your image alt tags
Our first AI tool you can run yourself: select your images, and Springnest writes the alt tags that help AI tools and search engines understand your photos.
· 2 min read
In August we invested product development time in two specific areas: AI Visibility (more on this in a separate update) and cosmetic design updates (my personal favourite part of what we get to work on).
We have six updates that landed on Springnest sites in August, here's what's new:
We've reimagined the way maps look and work, all with the intention of keeping your visitors on your site for longer, and breaking down the doubts and barriers visitors face before booking direct.



Learn why a well-populated map page can avoid "tab-hopping" and boost bookings: Stop losing bookings to tab-hopping
Your site now uses more of the screen width. This is going to feel most apparent when viewed on a laptop or larger screen (while there's an ongoing increase in mobile visitors across Springnest sites, desktop still accounts for almost half of views across the board).
Decades ago in print journalism, the idea of "eyebrow" text was adopted to provide immediate context and category so readers instantly understand the main headline. It transitioned into web design as a pre-header or primer that hooks the reader's attention and establishes context first, allowing the main headline below it to remain short, clean, and high-impact.
This new, optional field is now available in Springnest admin, wherever headings appear: page titles, sections, blocks, banner slides, popups, and the reviews and newsletter widgets. Use them sparingly and intentionally 😉

Add a kicker to your hero headline as seen on Zanzibar

Add a hook to a Special Offer or Popup as seen on Zanzibar

Add context to a block, allowing for a more intentional or longer header, as seen on Algarve
Secondary buttons are now available on every Springnest site. Find the option anywhere you already set a button: blocks, sliders, rooms, activities, events, offers, blog posts and listings. These can be useful to create a secondary call to action to a block or banner (imagine a content block promoting your restaurant, with the two buttons: "See the menu" and "Book a table")

Secondary buttons in action on Algarve
Each banner slide can now set its own text position (left, centre or right, top, middle or bottom) instead of following one site-wide setting. This gives you maximum flexibility and freedom to find the most suitable combination between your banner image composition, and the text you layer over them.
The latest update to the Reviews widget has a new layout option: reviews shown side by side in a grid instead of one at a time, with a swipeable carousel once you have more than three. Switch it under Website → Widgets → Latest Reviews.
Our first AI tool you can run yourself: select your images, and Springnest writes the alt tags that help AI tools and search engines understand your photos.
· 2 min read
Your new AI Assistants dashboard shows how often ChatGPT, Claude and other assistants read your website, who clicks through, and a checklist that helps them find you.
· 5 min read
Generate more menaining conversations from your website with multiple contacts, a welcome message and more design options.
· 2 min read