Academy Peter Fabricius
Co-Founder at Springnest. I'm a digital designer and online marketing consultant, with global experience in training and strategy development.
36 articles
Here's a statistic that made me sit up straight in my chair recently: The average South African spends 23 hours and 42 minutes on WhatsApp every month* . That's well above the global average, and ahead of both Facebook and Instagram locally. There's so much buzz around brand-new…
· 2 min read
In August we invested product development time in two specific areas: AI Visibility (more on this in a separate update) and cosmetic design updates (my personal favourite part of what we get to work on). We have six updates that landed on Springnest sites in August, here's what's new:
· 3 min read
As humans, we’re sensory beings. We’re also generally bad at judging precise distances and directions. We want to see context and proximity, rather than read directions to figure it out. Maps help us navigate this when driving, or, booking accommodation.
· 3 min read
If you have had an SEO audit done in the last few years, or asked anyone how to get your property showing up in AI search results, the phrase schema markup has likely come up at some point. It tends to be used with very little explanation attached. Let's change that.
· 6 min read
AI search is changing how guests find places to stay. Here is what is actually happening and the four things worth doing about it.
· 6 min read
Increase Bookings Increase Traffic SEO
Springnest Events gives you a flexible new way to showcase what’s happening at your property, helping you create a richer website experience, support added revenue opportunities, and improve online visibility.
· 1 min read
We decided on building this month’s product update a simple reason: an increased number of Springnest customers have been asking about email marketing, and many of them wanted an alternative to the tools they had already tried (or never got around to trying).
· 2 min read
Create a clear, structured FAQ Page that helps guests find important information fast and supports your AIO efforts.
· 1 min read
Create great content Increase Traffic
Learn how to write FAQ pages that answer your guests' real questions, reduce doubt before booking, and save your team time, all while improving your visibility in search and AI tools.
· 3 min read
At our 2025 Springnest Meetup, we tackled the biggest question facing our industry: how to embrace AI's potential while staying true to the human authenticity and hospitality expertise that defines our brand.
· 5 min read
Travellers no longer just “Google it”, they ask AI. This article shows how accommodation businesses can adapt their blogging to answer real traveller questions and stay visible where bookings begin.
· 2 min read
We’re excited to introduce the Instagram Widget, a brand-new way to seamlessly display your latest Instagram posts on your Springnest website.
· 1 min read
Meet the latest product updates for Springnest Articles, designed to make your blog more engaging and user-friendly:
· 1 min read
You receive an unsolicited email from a stranger listing a series of issues on your website, promising to fix them for you, as well as guaranteeing a top spot on Google. What should you do?
· 4 min read
Create great content Increase Bookings
Tourism is one of the largest economic global industries and is also one of the largest energy-consuming industries. In light of a the global energy crisis, and as many countries - including South Africa - grapple with power cuts due to infrastructure issues, many properties are…
· 3 min read
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