What we learned at Tourism Innovation Summit in Spain, and what it means for your property
What Peter learned at the Tourism Innovation Summit in Seville about AI, reviews and storytelling, and what it means for your property.
· 9 min read
Academy Peter Fabricius
Peter Fabricius
Co-Founder at Springnest. I'm a digital designer and online marketing consultant, with global experience in training and strategy development.
37 articles
Springnest Product Update: A Smarter, More Flexible WhatsApp Widget
Generate more menaining conversations from your website with multiple contacts, a welcome message and more design options.
· 2 min read
August Product Roundup: Our biggest update to Maps yet, Wider Layouts, Pre-Headers and More
In August we invested product development time in two specific areas: AI Visibility (more on this in a separate update) and cosmetic design updates.
· 3 min read
Stop losing bookings to tab-hopping: why your hotel website needs an interactive map
Maintaining an interactive map can be a high-value low-effort marketing activity, compared to writing blog articles or maintaining a destination events calendar. Here’s your blueprint.
· 3 min read
What is schema markup, and why does your accommodation website need it to be recommended by AI?
If you have had an SEO audit done in the last few years, or asked anyone how to get your property showing up in AI search results, the phrase schema markup has likely come up at some point. It tends to be used with very little explanation attached. Let's change that.
· 6 min read
Do I need to change my website for AI search? An honest answer.
AI search is changing how guests find places to stay. Here is what is actually happening and the four things worth doing about it.
· 6 min read
Increase Bookings Increase Traffic SEO
April Product Roundup: Showcase What’s Happening at Your Property with Springnest Events
Springnest Events gives you a flexible new way to showcase what’s happening at your property, helping you create a richer website experience, support added revenue opportunities, and improve online visibility.
· 1 min read
February product roundup: simplify email marketing with the new Mail Blaze widget
We decided on building this month’s product update a simple reason: an increased number of Springnest customers have been asking about email marketing, and many of them wanted an alternative to the tools they had already tried (or never got around to trying).
· 2 min read
December Product Roundup: Help guests find answers and improve AI Visibility faster with FAQ pages
Create a clear, structured FAQ Page that helps guests find important information fast and supports your AIO efforts.
· 1 min read
Create great content Increase Traffic
How to write FAQ pages that actually help your guests (and increase direct bookings)
Learn how to write FAQ pages that answer your guests' real questions, reduce doubt before booking, and save your team time, all while improving your visibility in search and AI tools.
· 3 min read
Four Takeaways from our 2025 Springnest Meetup themed around AI (and how we'll adopt it to ensure we remain true to our cause)
At our 2025 Springnest Meetup, we tackled the biggest question facing our industry: how to embrace AI's potential while staying true to the human authenticity and hospitality expertise that defines our brand.
· 5 min read
Blogging in the Age of AI: What’s Changed and What Still Matters for Tourism Brands
Travellers no longer just “Google it”, they ask AI. This article shows how accommodation businesses can adapt their blogging to answer real traveller questions and stay visible where bookings begin.
· 2 min read
March Product Roundup: Showcase Your Instagram Content on Your Springnest Website (Plus a free AI prompt)
We’re excited to introduce the Instagram Widget, a brand-new way to seamlessly display your latest Instagram posts on your Springnest website.
· 1 min read
August Springnest Product Update Roundup
Meet the latest product updates for Springnest Articles, designed to make your blog more engaging and user-friendly:
· 1 min read
How to Deal with SEO Spam: An Honest Take for Tourism Entrepreneurs
You receive an unsolicited email from a stranger listing a series of issues on your website, promising to fix them for you, as well as guaranteeing a top spot on Google. What should you do?
· 4 min read
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