What we learned at Tourism Innovation Summit in Spain, and what it means for your property
What Peter learned at the Tourism Innovation Summit in Seville about AI, reviews and storytelling, and what it means for your property.
· 9 min read
Academy AI
AI
What is schema markup, and why does your accommodation website need it to be recommended by AI?
If you have had an SEO audit done in the last few years, or asked anyone how to get your property showing up in AI search results, the phrase schema markup has likely come up at some point. It tends to be used with very little explanation attached. Let's change that.
· 6 min read
Do I need to change my website for AI search? An honest answer.
AI search is changing how guests find places to stay. Here is what is actually happening and the four things worth doing about it.
· 6 min read
Four Takeaways from our 2025 Springnest Meetup themed around AI (and how we'll adopt it to ensure we remain true to our cause)
At our 2025 Springnest Meetup, we tackled the biggest question facing our industry: how to embrace AI's potential while staying true to the human authenticity and hospitality expertise that defines our brand.
· 5 min read
Blogging in the Age of AI: What’s Changed and What Still Matters for Tourism Brands
Travellers no longer just “Google it”, they ask AI. This article shows how accommodation businesses can adapt their blogging to answer real traveller questions and stay visible where bookings begin.
· 2 min read
