Academy Lilian Padiachy
Customer Success at Springnest, writes about digital marketing and using Springnest features.
14 articles
Create great content Increase Bookings
Tourism is one of the largest economic global industries and is also one of the largest energy-consuming industries. In light of a the global energy crisis, and as many countries - including South Africa - grapple with power cuts due to infrastructure issues, many properties are…
· 3 min read
SEO Increase Traffic Video Learning
In this video, Peter dives into hotel mistakes to avoid when updating your website. Understanding how search engines work and the tasks that search engines perform that influence how your website is ranked helps paint a clearer picture on how to formulate a part of your online…
· 4 min read
In Part Two of our SEO video learning sessions we take a practical look at how to leverage Springnest tools and optimize your content in Springnest. We cover; the value of doing some preparation before optimizing your content and walking through and uncovering SEO Settings in…
· 1 min read
Your website’s blog is one of the most useful marketing channels you can invest in, especially during times where you have some extra time on your hands. The challenge many accommodation businesses face, however, is knowing what to write about, and for whom they should be…
· 3 min read
Springnest’s pop-up notification feature is a powerful marketing feature that allows you to display valuable information as soon as a website visitor arrives on your homepage. However, like most features, execution is key. So we’d like to share some basic content and writing…
· 1 min read
Through a structured method and process, search engines organise content available on the internet; so that the results it delivers are the most relevant information, dependent on the search query. The search engine result page (SERP) can include a variety of content; from links…
· 2 min read
Increase Traffic Increase Bookings
Email marketing is a cost-effective and highly targeted form of permission-based direct marketing. When executed well, email marketing can maximise the retention of existing guests and communicate the value of what your establishment has to offer to potential guests.…
· 2 min read
We’ve mentioned before that special offers are an effective way to boost bookings, attract a new target market or offer additional value. With Springnest’s Special Offer tool, creating an offer that draws attention of the reader is also key. In this article we highlight two…
· 1 min read
From a Booker's perspective, Live Chat means having a direct way of gathering information and getting answers about your product, especially when compared to lengthy email threads, or in some cases, having a phone call. This direct line of contact could mean the difference…
· 4 min read
Create great content Increase Traffic SEO
Blogging can be a successful marketing tool; more so when executed well. Quality blog content that holds value to the reader is a useful tactic to communicate and build brand awareness with current and prospective customers, industry professionals and more. Quality content is…
· 3 min read
Why invest in video as part of your hotel's website and content strategy? There's been a noticeable shift towards video content as a marketing tool across all digital channels. We see this clearly in the way that social media platforms like Facebook and Instagram treat and…
· 3 min read
Create great content Increase Bookings
In this article, we will explore 3 tips on writing persuasive copy for Special Offers that prompt website visitors to take action. There’s a little creative execution involved in some areas, so we’re here to help you along. 1. Do some quick research about your current business…
· 2 min read
In our article on looking at keywords and how they impact your search engine ranking , we explained the process of compiling a well-researched list of keywords and the value that it holds. Content optimised to target those keywords can further improve the organic search engine…
· 2 min read
Search engines are scanning your content for words that your potential guests are searching for, so the goal is to ensure that your website contains these specific words and phrases; relative to your business. This is where the concept of keywords comes in. Keywords are a set of…
· 2 min read
