Academy Create great content
Learn how to write good copy and create better visuals for your website
Create great content Increase Traffic
Learn how to write FAQ pages that answer your guests' real questions, reduce doubt before booking, and save your team time, all while improving your visibility in search and AI tools.
· 3 min read
Create great content Increase Bookings
Before diving into the process of selecting images for your hotel website, it’s crucial to ask yourself a few key questions. These will help you align your visuals with the expectations and preferences of your potential guests.
· 4 min read
Create great content Increase Bookings
Tourism is one of the largest economic global industries and is also one of the largest energy-consuming industries. In light of a the global energy crisis, and as many countries - including South Africa - grapple with power cuts due to infrastructure issues, many properties are…
· 3 min read
Increase Traffic Create great content Video Learning
The biggest reason why most tourism brands' blogs go dormant is simply that they haven't thought about the return they hope to see from their efforts. Let's fix that!
· 2 min read
Create great content Increase Bookings
Travel is a topic that is possibly the best suited for video marketing, as its very essence is about visual storytelling. The experience generally starts before the journey even begins: people enjoy seeing where they will be staying and what they will be doing, and after their…
· 4 min read
Your website’s blog is one of the most useful marketing channels you can invest in, especially during times where you have some extra time on your hands. The challenge many accommodation businesses face, however, is knowing what to write about, and for whom they should be…
· 3 min read
Springnest’s pop-up notification feature is a powerful marketing feature that allows you to display valuable information as soon as a website visitor arrives on your homepage. However, like most features, execution is key. So we’d like to share some basic content and writing…
· 1 min read
Create great content Increase Traffic SEO
Blogging can be a successful marketing tool; more so when executed well. Quality blog content that holds value to the reader is a useful tactic to communicate and build brand awareness with current and prospective customers, industry professionals and more. Quality content is…
· 3 min read
Why invest in video as part of your hotel's website and content strategy? There's been a noticeable shift towards video content as a marketing tool across all digital channels. We see this clearly in the way that social media platforms like Facebook and Instagram treat and…
· 3 min read
One of Springnest’s most important values is to make digital marketing quick and easy - keeping your site fresh with relevant and inspirational content, shouldn’t be a full time task.
· 2 min read
Increase Traffic Increase Bookings Create great content
1. Publish quality content that appeals to your target market, and do it regularly Quality content is the number one driver of your search engine ranking, and there is no substitute for it. By quality content we mean information that holds value to your ideal guest. Think about…
· 3 min read
Create great content Increase Bookings
In this article, we will explore 3 tips on writing persuasive copy for Special Offers that prompt website visitors to take action. There’s a little creative execution involved in some areas, so we’re here to help you along. 1. Do some quick research about your current business…
· 2 min read
Create great content Increase Bookings
Leverage the details It’s often the small details that make your property unique from its competitors, and you should show them off as much as you can. Photos of the furnishings, fancy taps, flowers, pillows, ornaments, toiletries, treats or artworks make your website and…
· 2 min read
With Springnest map pages, you can easily build your own interactive map concierge for your visitors. We’ve shared three creative ways to use your location as a selling point.
· 1 min read
Social Media Create great content
Online video has become a popular source of travel inspiration and a powerful tool for sharing your unique experiences with your website visitors. As a travel business offering experiences, it's important to understand how to leverage the power of video as a marketing tool to…
· 4 min read
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