As humans, we’re sensory beings. We’re also generally bad at judging precise distances and directions. We want to see context and proximity, rather than read directions to figure it out. Maps help us navigate this when driving, or, booking accommodation.
· 3 min read
Increase Bookings Increase Traffic SEO
Springnest Events gives you a flexible new way to showcase what’s happening at your property, helping you create a richer website experience, support added revenue opportunities, and improve online visibility.
· 1 min read
We decided on building this month’s product update a simple reason: an increased number of Springnest customers have been asking about email marketing, and many of them wanted an alternative to the tools they had already tried (or never got around to trying).
· 2 min read
Increase Bookings Increase Traffic
Ever heard about email marketing and thought, “I should be doing that” or “I’m losing out”? You are not alone.
· 4 min read
Create great content Increase Bookings
Before diving into the process of selecting images for your hotel website, it’s crucial to ask yourself a few key questions. These will help you align your visuals with the expectations and preferences of your potential guests.
· 4 min read
Create great content Increase Bookings
Tourism is one of the largest economic global industries and is also one of the largest energy-consuming industries. In light of a the global energy crisis, and as many countries - including South Africa - grapple with power cuts due to infrastructure issues, many properties are…
· 3 min read
Increase Bookings Video Learning
Make sure you have a purpose in mind In short, don't simply add a Popup for the sake of using the feature. Remember, you'll essentially be interrupting your visitor, so be sure you make it worth their while. As Lily outlined in this article , common reasons for embracing this…
· 2 min read
Every bit of revenue counts, and we understand that. After helping hundreds of properties launch professional websites, we've shortlisted these four simple pieces of advice as quick-win tactics to see more direct bookings and revenue from your lodge's website in 2021. Let's jump…
· 2 min read
In the article we highlight four practical ways your can use Springnest features to increase the likelihood of generating direct, commission-free bookings through your website. Keep in mind that many of factors that contribute to direct bookings are already included in your…
· 2 min read
Create great content Increase Bookings
Travel is a topic that is possibly the best suited for video marketing, as its very essence is about visual storytelling. The experience generally starts before the journey even begins: people enjoy seeing where they will be staying and what they will be doing, and after their…
· 4 min read
In this article we'll help you understand the disadvantages and guide you on how to show off your awards with as little impact as possible on your website's primary purpose (to drive direct bookings).
· 4 min read
As local travel restrictions globally are starting to ease, travellers are desperate to get out of their homes and to explore local destinations with renewed sense of appreciation. Give your website a quick health check and get post-lockdown-ready. Make sure your Popup…
· 2 min read
Operating as an entrepreneur in the tourism landscape can be fickle and unpredictable. Even on the best of days there are a unique set of challenges to ensure that operations run smooth, guests are happy and that your brand's online reputation is protected. Add a slump in…
· 2 min read
Increase Traffic Increase Bookings
Email marketing is a cost-effective and highly targeted form of permission-based direct marketing. When executed well, email marketing can maximise the retention of existing guests and communicate the value of what your establishment has to offer to potential guests.…
· 2 min read
We’ve mentioned before that special offers are an effective way to boost bookings, attract a new target market or offer additional value. With Springnest’s Special Offer tool, creating an offer that draws attention of the reader is also key. In this article we highlight two…
· 1 min read
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