What we learned at Tourism Innovation Summit in Spain, and what it means for your property
What Peter learned at the Tourism Innovation Summit in Seville about AI, reviews and storytelling, and what it means for your property.
· 9 min read
Stop losing bookings to tab-hopping: why your hotel website needs an interactive map
Maintaining an interactive map can be a high-value low-effort marketing activity, compared to writing blog articles or maintaining a destination events calendar. Here’s your blueprint.
· 3 min read
Increase Bookings Increase Traffic SEO
April Product Roundup: Showcase What’s Happening at Your Property with Springnest Events
Springnest Events gives you a flexible new way to showcase what’s happening at your property, helping you create a richer website experience, support added revenue opportunities, and improve online visibility.
· 1 min read
February product roundup: simplify email marketing with the new Mail Blaze widget
We decided on building this month’s product update a simple reason: an increased number of Springnest customers have been asking about email marketing, and many of them wanted an alternative to the tools they had already tried (or never got around to trying).
· 2 min read
Increase Bookings Increase Traffic
Do I Need Email Marketing Software? A Practical Guide for Hotels, Lodges & Guest Houses
Ever heard about email marketing and thought, “I should be doing that” or “I’m losing out”? You are not alone.
· 4 min read
Create great content Increase Bookings
Simple Guidelines for Choosing the Most Effective Images for Your Hospitality Website
Before diving into the process of selecting images for your hotel website, it’s crucial to ask yourself a few key questions. These will help you align your visuals with the expectations and preferences of your potential guests.
· 4 min read
Create great content Increase Bookings
Offering your guests an alternative to power-cuts? Spread the word with these 4 Springnest features
Tourism is one of the largest economic global industries and is also one of the largest energy-consuming industries. In light of a the global energy crisis, and as many countries - including South Africa - grapple with power cuts due to infrastructure issues, many properties are…
· 3 min read
Increase Bookings Video Learning
Helpful or annoying? 3 Popup Best practices for improving your visitor's experience
Make sure you have a purpose in mind In short, don't simply add a Popup for the sake of using the feature. Remember, you'll essentially be interrupting your visitor, so be sure you make it worth their while. As Lily outlined in this article , common reasons for embracing this…
· 2 min read
Generate more direct website bookings - 4 practical tactics for your Safari Lodge
Every bit of revenue counts, and we understand that. After helping hundreds of properties launch professional websites, we've shortlisted these four simple pieces of advice as quick-win tactics to see more direct bookings and revenue from your lodge's website in 2021. Let's jump…
· 2 min read
4 Practical ways to increase direct bookings using Springnest features
In the article we highlight four practical ways your can use Springnest features to increase the likelihood of generating direct, commission-free bookings through your website. Keep in mind that many of factors that contribute to direct bookings are already included in your…
· 2 min read
Create great content Increase Bookings
How to create affordable, impactful video content for your tourism brand using your smartphone
Travel is a topic that is possibly the best suited for video marketing, as its very essence is about visual storytelling. The experience generally starts before the journey even begins: people enjoy seeing where they will be staying and what they will be doing, and after their…
· 4 min read
To badge, or not to badge? Cutting through the clutter with affiliate and award badges on your accommodation website
In this article we'll help you understand the disadvantages and guide you on how to show off your awards with as little impact as possible on your website's primary purpose (to drive direct bookings).
· 4 min read
3 Quick ways to get your website ready for domestic visitors after lockdown
As local travel restrictions globally are starting to ease, travellers are desperate to get out of their homes and to explore local destinations with renewed sense of appreciation. Give your website a quick health check and get post-lockdown-ready. Make sure your Popup…
· 2 min read
4 Website Marketing tactics for your tourism business to consider during a crisis
Operating as an entrepreneur in the tourism landscape can be fickle and unpredictable. Even on the best of days there are a unique set of challenges to ensure that operations run smooth, guests are happy and that your brand's online reputation is protected. Add a slump in…
· 2 min read
Increase Traffic Increase Bookings
Getting Started with Email Marketing
Email marketing is a cost-effective and highly targeted form of permission-based direct marketing. When executed well, email marketing can maximise the retention of existing guests and communicate the value of what your establishment has to offer to potential guests.…
· 2 min read
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