If you have had an SEO audit done in the last few years, or asked anyone how to get your property showing up in AI search results, the phrase schema markup has likely come up at some point. It tends to be used with very little explanation attached. Let's change that.
· 6 min read
AI search is changing how guests find places to stay. Here is what is actually happening and the four things worth doing about it.
· 6 min read
Increase Bookings Increase Traffic SEO
Springnest Events gives you a flexible new way to showcase what’s happening at your property, helping you create a richer website experience, support added revenue opportunities, and improve online visibility.
· 1 min read
You receive an unsolicited email from a stranger listing a series of issues on your website, promising to fix them for you, as well as guaranteeing a top spot on Google. What should you do?
· 4 min read
SEO Increase Traffic Video Learning
In this video, Peter dives into hotel mistakes to avoid when updating your website. Understanding how search engines work and the tasks that search engines perform that influence how your website is ranked helps paint a clearer picture on how to formulate a part of your online…
· 4 min read
In Part Two of our SEO video learning sessions we take a practical look at how to leverage Springnest tools and optimize your content in Springnest. We cover; the value of doing some preparation before optimizing your content and walking through and uncovering SEO Settings in…
· 1 min read
In the first of our two-part SEO Video Learning Series, this straight-forward session takes an honest look at how search engines like Google index and rank your website, realistic expectations around your SEO strategy, and practical SEO case study from the Springnest Community.…
· 1 min read
Through a structured method and process, search engines organise content available on the internet; so that the results it delivers are the most relevant information, dependent on the search query. The search engine result page (SERP) can include a variety of content; from links…
· 2 min read
Create great content Increase Traffic SEO
Blogging can be a successful marketing tool; more so when executed well. Quality blog content that holds value to the reader is a useful tactic to communicate and build brand awareness with current and prospective customers, industry professionals and more. Quality content is…
· 3 min read
Regularly updated content is viewed as one of the best indicators of a site’s relevancy; following these 5 techniques will ensure your website is up to scratch with latest SEO guidelines.
· 3 min read
In our article on looking at keywords and how they impact your search engine ranking , we explained the process of compiling a well-researched list of keywords and the value that it holds. Content optimised to target those keywords can further improve the organic search engine…
· 2 min read
Search engines are scanning your content for words that your potential guests are searching for, so the goal is to ensure that your website contains these specific words and phrases; relative to your business. This is where the concept of keywords comes in. Keywords are a set of…
· 2 min read
