Do I need to change my website for AI search? An honest answer.
AI search is changing how guests find places to stay. Here is what is actually happening and the four things worth doing about it.
· 6 min read
Increase Bookings Increase Traffic SEO
April Product Roundup: Showcase What’s Happening at Your Property with Springnest Events
Springnest Events gives you a flexible new way to showcase what’s happening at your property, helping you create a richer website experience, support added revenue opportunities, and improve online visibility.
· 1 min read
Increase Bookings Increase Traffic
Do I Need Email Marketing Software? A Practical Guide for Hotels, Lodges & Guest Houses
Ever heard about email marketing and thought, “I should be doing that” or “I’m losing out”? You are not alone.
· 4 min read
Create great content Increase Traffic
How to write FAQ pages that actually help your guests (and increase direct bookings)
Learn how to write FAQ pages that answer your guests' real questions, reduce doubt before booking, and save your team time, all while improving your visibility in search and AI tools.
· 3 min read
Blogging in the Age of AI: What’s Changed and What Still Matters for Tourism Brands
Travellers no longer just “Google it”, they ask AI. This article shows how accommodation businesses can adapt their blogging to answer real traveller questions and stay visible where bookings begin.
· 2 min read
Increase Traffic Create great content Video Learning
Create a blogging strategy for your tourism brand in 4 simple steps
The biggest reason why most tourism brands' blogs go dormant is simply that they haven't thought about the return they hope to see from their efforts. Let's fix that!
· 2 min read
SEO Increase Traffic Video Learning
4 Hotel SEO mistakes to avoid
In this video, Peter dives into hotel mistakes to avoid when updating your website. Understanding how search engines work and the tasks that search engines perform that influence how your website is ranked helps paint a clearer picture on how to formulate a part of your online…
· 4 min read
Keep your audience engaged with these simple Social Media content ideas and tips
In these uncertain times we find certainty using tried-and-tested principles that have worked in the past, and apply them to our new - and temporary - reality. Understanding how the digital marketing funnel works along with the buyer’s cycle can help keep your establishment…
· 3 min read
Increase Traffic Increase Bookings
Getting Started with Email Marketing
Email marketing is a cost-effective and highly targeted form of permission-based direct marketing. When executed well, email marketing can maximise the retention of existing guests and communicate the value of what your establishment has to offer to potential guests.…
· 2 min read
Create great content Increase Traffic SEO
How to boost your hotel website's SEO with Blogging
Blogging can be a successful marketing tool; more so when executed well. Quality blog content that holds value to the reader is a useful tactic to communicate and build brand awareness with current and prospective customers, industry professionals and more. Quality content is…
· 3 min read
Increase Traffic Increase Bookings Create great content
5 ways to attract more people to your website
1. Publish quality content that appeals to your target market, and do it regularly Quality content is the number one driver of your search engine ranking, and there is no substitute for it. By quality content we mean information that holds value to your ideal guest. Think about…
· 3 min read
5 Ways to Improve Your Website’s Search Engine Ranking (Improve SEO)
Regularly updated content is viewed as one of the best indicators of a site’s relevancy; following these 5 techniques will ensure your website is up to scratch with latest SEO guidelines.
· 3 min read
Create great content Increase Traffic
Blog Ideas for Hotels, Guesthouses and B&B’s: The Power of Advice
Use these 5 blog ideas suited for hotels, guest houses and B&B’s as an opportunity to market your location and property to guests. When executed well, these blog articles can improve organic website traffic.
· 2 min read
Create great content Increase Traffic
4 Blog Ideas for Beating the Low Season
While for most, the low season is often associated with a decrease in bookings and considered to be a ‘quiet’ time for marketing drives, it can also be a promising opportunity to create awareness around your business, or to target a specific market segment.
· 2 min read
7 Email Marketing Tips for Hotels, Guesthouses and Lodges
When planned and implemented properly, email marketing can be a targeted, measurable and strategic marketing tool for tourism and hospitality businesses. A lack of planning and understanding, however, can lead to a waste of resources and even legal complications.
· 3 min read
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