Springnest Product Update: Let AI write your image alt tags
Our first AI tool you can run yourself: select your images, and Springnest writes the alt tags that help AI tools and search engines understand your photos.
· 2 min read
Academy Springnest Team
Springnest Team
We love creating intuitive and understandable guides, tutorials, and how-to’s for our clients, whether they are only starting out with their Facebook Page, or plotting a content strategy or campaign.
13 articles
Create great content Increase Bookings
Simple Guidelines for Choosing the Most Effective Images for Your Hospitality Website
Before diving into the process of selecting images for your hotel website, it’s crucial to ask yourself a few key questions. These will help you align your visuals with the expectations and preferences of your potential guests.
· 4 min read
Generate more direct website bookings - 4 practical tactics for your Safari Lodge
Every bit of revenue counts, and we understand that. After helping hundreds of properties launch professional websites, we've shortlisted these four simple pieces of advice as quick-win tactics to see more direct bookings and revenue from your lodge's website in 2021. Let's jump…
· 2 min read
4 Practical ways to increase direct bookings using Springnest features
In the article we highlight four practical ways your can use Springnest features to increase the likelihood of generating direct, commission-free bookings through your website. Keep in mind that many of factors that contribute to direct bookings are already included in your…
· 2 min read
Webinar: Win with Springnest Marketing Tools
In this Webinar we cover how to use Special Offers and Pop-ups, and discuss the value of adding your Facebook Pixel to your site.
· 1 min read
Webinar: Springnest Basics. Manage your website like a pro
In this webinar, walkthrough Springnest Admin with Peter and get familiar with Springnest. Peter covers how to navigate and manage your website like a pro; covering the following topics: Navigating through Springnest Admin Creating new Pages Adding new images Updating important…
· 1 min read
How Search Engines Work: A simple guide and FAQs for hotels
Through a structured method and process, search engines organise content available on the internet; so that the results it delivers are the most relevant information, dependent on the search query. The search engine result page (SERP) can include a variety of content; from links…
· 2 min read
Increase Traffic Increase Bookings Create great content
5 ways to attract more people to your website
1. Publish quality content that appeals to your target market, and do it regularly Quality content is the number one driver of your search engine ranking, and there is no substitute for it. By quality content we mean information that holds value to your ideal guest. Think about…
· 3 min read
5 Types of Special Offers that will Boost Bookings
Running a special offer or promotion is an effective way to meet marketing and sales goals. Here are 5 types of special offers to improve direct bookings.
· 2 min read
Social Media Create great content
10 Do’s and Don’ts for Getting the Most Out of Your Facebook Page
Facebook is a powerful digital marketing tool for your tourism and hospitality business. Using it effectively, however, could become a demanding process. We’ve put together a list of do’s and dont’s to guide you in reaching your audience, posting quality content and seeing a…
· 4 min read
A Guide to Writing an Effective Press Release for Your Hotel or Lodge
A press release is an excellent way to turn seemingly mundane subjects into news that could reach your clients, partners and distribution channels.
· 3 min read
Create great content Increase Traffic Increase Bookings
5 Ways Blogging Can Boost Your Travel Business
Running an active blog can increase website traffic, establish your business as an ambassador for your destination, and encourage engagement from potential guests. In this post we highlight five practical ways you can benefit from blogging with Springnest Articles. 1. Encourage…
· 2 min read
Increase Bookings Social Media Create great content
How to Build an Online Relationship With Your Guests
The internet has revolutionised the relationship between accommodation businesses and their clients. Gone are the days when pamphlets, snail mail and billboards were the only way travel businesses could reach their clients. With digital tools at your disposal, it is much easier…
· 4 min read
