August Springnest Product Update Roundup
Meet the latest product updates for Springnest Articles, designed to make your blog more engaging and user-friendly:
· 1 min read
How to Deal with SEO Spam: An Honest Take for Tourism Entrepreneurs
You receive an unsolicited email from a stranger listing a series of issues on your website, promising to fix them for you, as well as guaranteeing a top spot on Google. What should you do?
· 4 min read
Create great content Increase Bookings
Offering your guests an alternative to power-cuts? Spread the word with these 4 Springnest features
Tourism is one of the largest economic global industries and is also one of the largest energy-consuming industries. In light of a the global energy crisis, and as many countries - including South Africa - grapple with power cuts due to infrastructure issues, many properties are…
· 3 min read
Increase Bookings Video Learning
Helpful or annoying? 3 Popup Best practices for improving your visitor's experience
Make sure you have a purpose in mind In short, don't simply add a Popup for the sake of using the feature. Remember, you'll essentially be interrupting your visitor, so be sure you make it worth their while. As Lily outlined in this article , common reasons for embracing this…
· 2 min read
Increase Traffic Create great content Video Learning
Create a blogging strategy for your tourism brand in 4 simple steps
The biggest reason why most tourism brands' blogs go dormant is simply that they haven't thought about the return they hope to see from their efforts. Let's fix that!
· 2 min read
SEO Increase Traffic Video Learning
4 Hotel SEO mistakes to avoid
In this video, Peter dives into hotel mistakes to avoid when updating your website. Understanding how search engines work and the tasks that search engines perform that influence how your website is ranked helps paint a clearer picture on how to formulate a part of your online…
· 4 min read
To badge, or not to badge? Cutting through the clutter with affiliate and award badges on your accommodation website
In this article we'll help you understand the disadvantages and guide you on how to show off your awards with as little impact as possible on your website's primary purpose (to drive direct bookings).
· 4 min read
SEO: Part 1 - The Basics (Video Lesson)
In the first of our two-part SEO Video Learning Series, this straight-forward session takes an honest look at how search engines like Google index and rank your website, realistic expectations around your SEO strategy, and practical SEO case study from the Springnest Community.…
· 1 min read
3 Quick ways to get your website ready for domestic visitors after lockdown
As local travel restrictions globally are starting to ease, travellers are desperate to get out of their homes and to explore local destinations with renewed sense of appreciation. Give your website a quick health check and get post-lockdown-ready. Make sure your Popup…
· 2 min read
Connect with your bookers: Using past guest information for more targeted blog topics
Your website’s blog is one of the most useful marketing channels you can invest in, especially during times where you have some extra time on your hands. The challenge many accommodation businesses face, however, is knowing what to write about, and for whom they should be…
· 3 min read
4 Website Marketing tactics for your tourism business to consider during a crisis
Operating as an entrepreneur in the tourism landscape can be fickle and unpredictable. Even on the best of days there are a unique set of challenges to ensure that operations run smooth, guests are happy and that your brand's online reputation is protected. Add a slump in…
· 2 min read
Is Live Chat a good fit for your tourism business?
From a Booker's perspective, Live Chat means having a direct way of gathering information and getting answers about your product, especially when compared to lengthy email threads, or in some cases, having a phone call. This direct line of contact could mean the difference…
· 4 min read
Online Video Marketing Ideas for Boutique Hotels, Guest Houses and Safari Lodges
Why invest in video as part of your hotel's website and content strategy? There's been a noticeable shift towards video content as a marketing tool across all digital channels. We see this clearly in the way that social media platforms like Facebook and Instagram treat and…
· 3 min read
5 Clever hotel website updates that will take less than 15 minutes
One of Springnest’s most important values is to make digital marketing quick and easy - keeping your site fresh with relevant and inspirational content, shouldn’t be a full time task.
· 2 min read
Create great content Increase Bookings
Aim and Shoot: Photography Tips for Hotels and B&B's
Leverage the details It’s often the small details that make your property unique from its competitors, and you should show them off as much as you can. Photos of the furnishings, fancy taps, flowers, pillows, ornaments, toiletries, treats or artworks make your website and…
· 2 min read
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