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February product roundup: simplify email marketing with the new Mail Blaze widget

2 min read. 12 February 2026

Peter Fabricius
Peter Fabricius

We decided on building this month’s product update a simple reason: an increased number of Springnest customers have been asking about email marketing, and many of them wanted an alternative to the tools they had already tried (or never got around to trying).

Why email marketing matters for accommodation businesses

Most guests who stay with you will not book again unless you give them a reason to think of you. That is not a criticism, it is just how attention works. People forget.

While email might feel “old” compared to the latest string of AI and social media developments, it’s still an extremely effective channel when used right. A well-timed message about availability during a quiet month, a seasonal offer, or a simple "here is what is new" update can bring past guests back to your website. Over time, this builds a list of people who already know and trust your property, and that list becomes one of your most valuable marketing assets.

The challenge has always been getting started. Choosing a platform, setting it up, figuring out what to send. For busy property owners, it often stays on the to-do list longer than it should.

What the Mail Blaze integration does

Mail Blaze is a South African email marketing platform built around simplicity. We have added a native integration to Springnest that lets you connect a Mail Blaze newsletter signup widget directly to your website.

Here is what that means in practice:

  • A signup form appears on your Springnest website above the footer, beautifully styled to match your brand and design system.
  • When a visitor subscribes, their details go straight into your Mail Blaze account
  • You can start building a mailing list without writing any code or installing anything yourself

The setup only takes a few minutes. If you already have a Mail Blaze account, you can connect it right away. If you are new to Mail Blaze, you can create an account and explore their plans on their website.

Why Mail Blaze?

We’ve been in touch with kind folks at Mail Blaze for a good couple of years, and this prouct update felt like a natural progression to integrate with a project that suits the Springnest community: independent properties, small teams, people who need things to be straightforward. Their platform is clean and focused, their pricing is transparent, and their support team is hands-on and responsive.

They are also a South African company, which means local support, local billing, and a team that understands the market you operate in.

What about the Mailchimp widget?

If you are already using Mailchimp and it is working for you, nothing changes. Your existing integration continues to work exactly as it does today.

The Mail Blaze integration is for properties who have been looking for something different, whether that is simpler pricing, local support, or just a fresh start with a platform that feels less overwhelming.

This update is about giving you more choice, not less.

How to get started

  1. Log in to your Springnest Admin panel
  2. Navigate to the Newsletter Widget settings
  3. Select Mail Blaze as your email marketing provider
  4. Connect your Mail Blaze account and choose your subscriber list
  5. Save and publish

For a detailed walkthrough with screenshots, visit our Help Centre guide:

How to set up the Mail Blaze newsletter widget

Not sure where to start with email marketing?

If you are still deciding whether email marketing is the right move for your property, Pauline Radford-Hayden (COO at Mail Blaze) wrote a practical guide for Springnest Academy that covers exactly that: when you need software, when you do not, and what to look for when you are ready.

Read: Do I Need Email Marketing Software? A Practical Guide for Hotels, Lodges & Guest Houses

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