August Springnest Product Update Roundup
Meet the latest product updates for Springnest Articles, designed to make your blog more engaging and user-friendly:
· 1 min read
Academy
How to Deal with SEO Spam: An Honest Take for Tourism Entrepreneurs
You receive an unsolicited email from a stranger listing a series of issues on your website, promising to fix them for you, as well as guaranteeing a top spot on Google. What should you do?
· 4 min read
Create great content Increase Bookings
Offering your guests an alternative to power-cuts? Spread the word with these 4 Springnest features
Tourism is one of the largest economic global industries and is also one of the largest energy-consuming industries. In light of a the global energy crisis, and as many countries - including South Africa - grapple with power cuts due to infrastructure issues, many properties are…
· 3 min read
Increase Bookings Video Learning
Helpful or annoying? 3 Popup Best practices for improving your visitor's experience
Make sure you have a purpose in mind In short, don't simply add a Popup for the sake of using the feature. Remember, you'll essentially be interrupting your visitor, so be sure you make it worth their while. As Lily outlined in this article , common reasons for embracing this…
· 2 min read
Increase Traffic Create great content Video Learning
Create a blogging strategy for your tourism brand in 4 simple steps
The biggest reason why most tourism brands' blogs go dormant is simply that they haven't thought about the return they hope to see from their efforts. Let's fix that!
· 2 min read
Generate more direct website bookings - 4 practical tactics for your Safari Lodge
Every bit of revenue counts, and we understand that. After helping hundreds of properties launch professional websites, we've shortlisted these four simple pieces of advice as quick-win tactics to see more direct bookings and revenue from your lodge's website in 2021. Let's jump…
· 2 min read
SEO Increase Traffic Video Learning
4 Hotel SEO mistakes to avoid
In this video, Peter dives into hotel mistakes to avoid when updating your website. Understanding how search engines work and the tasks that search engines perform that influence how your website is ranked helps paint a clearer picture on how to formulate a part of your online…
· 4 min read
SEO: Part 2 - Optimizing your content in Springnest (Video Lesson)
In Part Two of our SEO video learning sessions we take a practical look at how to leverage Springnest tools and optimize your content in Springnest. We cover; the value of doing some preparation before optimizing your content and walking through and uncovering SEO Settings in…
· 1 min read
4 Practical ways to increase direct bookings using Springnest features
In the article we highlight four practical ways your can use Springnest features to increase the likelihood of generating direct, commission-free bookings through your website. Keep in mind that many of factors that contribute to direct bookings are already included in your…
· 2 min read
Create great content Increase Bookings
How to create affordable, impactful video content for your tourism brand using your smartphone
Travel is a topic that is possibly the best suited for video marketing, as its very essence is about visual storytelling. The experience generally starts before the journey even begins: people enjoy seeing where they will be staying and what they will be doing, and after their…
· 4 min read
To badge, or not to badge? Cutting through the clutter with affiliate and award badges on your accommodation website
In this article we'll help you understand the disadvantages and guide you on how to show off your awards with as little impact as possible on your website's primary purpose (to drive direct bookings).
· 4 min read
SEO: Part 1 - The Basics (Video Lesson)
In the first of our two-part SEO Video Learning Series, this straight-forward session takes an honest look at how search engines like Google index and rank your website, realistic expectations around your SEO strategy, and practical SEO case study from the Springnest Community.…
· 1 min read
Webinar: Win with Springnest Marketing Tools
In this Webinar we cover how to use Special Offers and Pop-ups, and discuss the value of adding your Facebook Pixel to your site.
· 1 min read
Webinar: Springnest Basics. Manage your website like a pro
In this webinar, walkthrough Springnest Admin with Peter and get familiar with Springnest. Peter covers how to navigate and manage your website like a pro; covering the following topics: Navigating through Springnest Admin Creating new Pages Adding new images Updating important…
· 1 min read
3 Quick ways to get your website ready for domestic visitors after lockdown
As local travel restrictions globally are starting to ease, travellers are desperate to get out of their homes and to explore local destinations with renewed sense of appreciation. Give your website a quick health check and get post-lockdown-ready. Make sure your Popup…
· 2 min read
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