5 Types of Special Offers that will Boost Bookings
Running a special offer or promotion is an effective way to meet marketing and sales goals. Here are 5 types of special offers to improve direct bookings.
· 2 min read
Academy
3 Creative ways to improve your hotel website, using digital maps
With Springnest map pages, you can easily build your own interactive map concierge for your visitors. We’ve shared three creative ways to use your location as a selling point.
· 1 min read
Social Media Create great content
Online Video Marketing Ideas for Tour and Activity Businesses
Online video has become a popular source of travel inspiration and a powerful tool for sharing your unique experiences with your website visitors. As a travel business offering experiences, it's important to understand how to leverage the power of video as a marketing tool to…
· 4 min read
Create great content Increase Traffic
Blog Ideas for Hotels, Guesthouses and B&B’s: The Power of Advice
Use these 5 blog ideas suited for hotels, guest houses and B&B’s as an opportunity to market your location and property to guests. When executed well, these blog articles can improve organic website traffic.
· 2 min read
Social Media Create great content
10 Do’s and Don’ts for Getting the Most Out of Your Facebook Page
Facebook is a powerful digital marketing tool for your tourism and hospitality business. Using it effectively, however, could become a demanding process. We’ve put together a list of do’s and dont’s to guide you in reaching your audience, posting quality content and seeing a…
· 4 min read
Social media time-savers for travel businesses
As important as social media is for online travel and hospitality marketing, it often carries the stigma that it is too complex or too time consuming for small businesses . This often leads travel businesses to outsource or abandoning social media altogether. To help fuel your…
· 3 min read
Get your Hotel Website Season-Ready in 3 Easy Steps
A new tourism season means exciting opportunities to target potential clients. We’ve summarised the easiest, least time-consuming ways to get your Springnest website season-ready. 1. Create an offer or promotion Manage occupancy and demand by offering added value or discounts.…
· 2 min read
Create great content Increase Traffic
4 Blog Ideas for Beating the Low Season
While for most, the low season is often associated with a decrease in bookings and considered to be a ‘quiet’ time for marketing drives, it can also be a promising opportunity to create awareness around your business, or to target a specific market segment.
· 2 min read
A Guide to Writing an Effective Press Release for Your Hotel or Lodge
A press release is an excellent way to turn seemingly mundane subjects into news that could reach your clients, partners and distribution channels.
· 3 min read
7 Email Marketing Tips for Hotels, Guesthouses and Lodges
When planned and implemented properly, email marketing can be a targeted, measurable and strategic marketing tool for tourism and hospitality businesses. A lack of planning and understanding, however, can lead to a waste of resources and even legal complications.
· 3 min read
Guidelines on updating your SEO Settings in Springnest
In our article on looking at keywords and how they impact your search engine ranking , we explained the process of compiling a well-researched list of keywords and the value that it holds. Content optimised to target those keywords can further improve the organic search engine…
· 2 min read
Create great content Increase Traffic
Tips for writing effective titles for your blog articles
Why do titles matter? It's one thing to write a great and exciting article on your website, but it's another thing to get it read, ranked, and shared. A good title will help you do this. Titles sell your content. They represent your articles in search engines, on social media,…
· 1 min read
Create great content Increase Traffic Increase Bookings
5 Ways Blogging Can Boost Your Travel Business
Running an active blog can increase website traffic, establish your business as an ambassador for your destination, and encourage engagement from potential guests. In this post we highlight five practical ways you can benefit from blogging with Springnest Articles. 1. Encourage…
· 2 min read
Increase Bookings Social Media Create great content
How to Build an Online Relationship With Your Guests
The internet has revolutionised the relationship between accommodation businesses and their clients. Gone are the days when pamphlets, snail mail and billboards were the only way travel businesses could reach their clients. With digital tools at your disposal, it is much easier…
· 4 min read
A look at keywords and how they impact your search engine ranking
Search engines are scanning your content for words that your potential guests are searching for, so the goal is to ensure that your website contains these specific words and phrases; relative to your business. This is where the concept of keywords comes in. Keywords are a set of…
· 2 min read
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