Create great content Increase Bookings
Leverage the details It’s often the small details that make your property unique from its competitors, and you should show them off as much as you can. Photos of the furnishings, fancy taps, flowers, pillows, ornaments, toiletries, treats or artworks make your website and…
· 2 min read
Regularly updated content is viewed as one of the best indicators of a site’s relevancy; following these 5 techniques will ensure your website is up to scratch with latest SEO guidelines.
· 3 min read
Running a special offer or promotion is an effective way to meet marketing and sales goals. Here are 5 types of special offers to improve direct bookings.
· 2 min read
With Springnest map pages, you can easily build your own interactive map concierge for your visitors. We’ve shared three creative ways to use your location as a selling point.
· 1 min read
Social Media Create great content
Online video has become a popular source of travel inspiration and a powerful tool for sharing your unique experiences with your website visitors. As a travel business offering experiences, it's important to understand how to leverage the power of video as a marketing tool to…
· 4 min read
Create great content Increase Traffic
Use these 5 blog ideas suited for hotels, guest houses and B&B’s as an opportunity to market your location and property to guests. When executed well, these blog articles can improve organic website traffic.
· 2 min read
Social Media Create great content
Facebook is a powerful digital marketing tool for your tourism and hospitality business. Using it effectively, however, could become a demanding process. We’ve put together a list of do’s and dont’s to guide you in reaching your audience, posting quality content and seeing a…
· 4 min read
As important as social media is for online travel and hospitality marketing, it often carries the stigma that it is too complex or too time consuming for small businesses . This often leads travel businesses to outsource or abandoning social media altogether. To help fuel your…
· 3 min read
A new tourism season means exciting opportunities to target potential clients. We’ve summarised the easiest, least time-consuming ways to get your Springnest website season-ready. 1. Create an offer or promotion Manage occupancy and demand by offering added value or discounts.…
· 2 min read
Create great content Increase Traffic
While for most, the low season is often associated with a decrease in bookings and considered to be a ‘quiet’ time for marketing drives, it can also be a promising opportunity to create awareness around your business, or to target a specific market segment.
· 2 min read
A press release is an excellent way to turn seemingly mundane subjects into news that could reach your clients, partners and distribution channels.
· 3 min read
When planned and implemented properly, email marketing can be a targeted, measurable and strategic marketing tool for tourism and hospitality businesses. A lack of planning and understanding, however, can lead to a waste of resources and even legal complications.
· 3 min read
In our article on looking at keywords and how they impact your search engine ranking , we explained the process of compiling a well-researched list of keywords and the value that it holds. Content optimised to target those keywords can further improve the organic search engine…
· 2 min read
Create great content Increase Traffic
Why do titles matter? It's one thing to write a great and exciting article on your website, but it's another thing to get it read, ranked, and shared. A good title will help you do this. Titles sell your content. They represent your articles in search engines, on social media,…
· 1 min read
Create great content Increase Traffic Increase Bookings
Running an active blog can increase website traffic, establish your business as an ambassador for your destination, and encourage engagement from potential guests. In this post we highlight five practical ways you can benefit from blogging with Springnest Articles. 1. Encourage…
· 2 min read
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