Your website’s blog is one of the most useful marketing channels you can invest in, especially during times where you have some extra time on your hands. The challenge many accommodation businesses face, however, is knowing what to write about, and for whom they should be…
· 3 min read
Springnest’s pop-up notification feature is a powerful marketing feature that allows you to display valuable information as soon as a website visitor arrives on your homepage. However, like most features, execution is key. So we’d like to share some basic content and writing…
· 1 min read
Operating as an entrepreneur in the tourism landscape can be fickle and unpredictable. Even on the best of days there are a unique set of challenges to ensure that operations run smooth, guests are happy and that your brand's online reputation is protected. Add a slump in…
· 2 min read
Through a structured method and process, search engines organise content available on the internet; so that the results it delivers are the most relevant information, dependent on the search query. The search engine result page (SERP) can include a variety of content; from links…
· 2 min read
Increase Traffic Increase Bookings
Email marketing is a cost-effective and highly targeted form of permission-based direct marketing. When executed well, email marketing can maximise the retention of existing guests and communicate the value of what your establishment has to offer to potential guests.…
· 2 min read
We’ve mentioned before that special offers are an effective way to boost bookings, attract a new target market or offer additional value. With Springnest’s Special Offer tool, creating an offer that draws attention of the reader is also key. In this article we highlight two…
· 1 min read
From a Booker's perspective, Live Chat means having a direct way of gathering information and getting answers about your product, especially when compared to lengthy email threads, or in some cases, having a phone call. This direct line of contact could mean the difference…
· 4 min read
Create great content Increase Traffic SEO
Blogging can be a successful marketing tool; more so when executed well. Quality blog content that holds value to the reader is a useful tactic to communicate and build brand awareness with current and prospective customers, industry professionals and more. Quality content is…
· 3 min read
Why invest in video as part of your hotel's website and content strategy? There's been a noticeable shift towards video content as a marketing tool across all digital channels. We see this clearly in the way that social media platforms like Facebook and Instagram treat and…
· 3 min read
One of Springnest’s most important values is to make digital marketing quick and easy - keeping your site fresh with relevant and inspirational content, shouldn’t be a full time task.
· 2 min read
Increase Traffic Increase Bookings Create great content
1. Publish quality content that appeals to your target market, and do it regularly Quality content is the number one driver of your search engine ranking, and there is no substitute for it. By quality content we mean information that holds value to your ideal guest. Think about…
· 3 min read
Create great content Increase Bookings
In this article, we will explore 3 tips on writing persuasive copy for Special Offers that prompt website visitors to take action. There’s a little creative execution involved in some areas, so we’re here to help you along. 1. Do some quick research about your current business…
· 2 min read
Create great content Increase Bookings
Leverage the details It’s often the small details that make your property unique from its competitors, and you should show them off as much as you can. Photos of the furnishings, fancy taps, flowers, pillows, ornaments, toiletries, treats or artworks make your website and…
· 2 min read
Regularly updated content is viewed as one of the best indicators of a site’s relevancy; following these 5 techniques will ensure your website is up to scratch with latest SEO guidelines.
· 3 min read
Running a special offer or promotion is an effective way to meet marketing and sales goals. Here are 5 types of special offers to improve direct bookings.
· 2 min read
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